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Keywords: Intention to pay
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 117–134.
Published: 07 July 2021
... in this research: utility, self-indulgence, social interaction, competition, the intention to play freemium games and the intention to pay for virtual goods. This research used structural equation modelling (SEM) via AMOS software to test the hypotheses. Findings This research reveals that (1) utility...

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