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Keywords: Intention to play
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Journal Articles
Pay to play in freemium mobile games: a compensatory mechanism
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 117–134.
Published: 07 July 2021
... of mobile games and smartphones. The purpose of this research is to look into the factors that influence the intention to play freemium games and purchase in-game virtual goods, as well as to compare male and female millennial gamers in Indonesia, Southeast Asia's largest mobile gaming market. This research...
