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Keywords: Intention to purchase
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Journal Articles
Need for touch and online consumer decision making: the moderating role of emotional states
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
... states experienced before shopping have an impact on consumers' decisions in relation to perceived quality, confidence in product judgment and intention to purchase. Furthermore, this study demonstrates that instrumental vs autotelic NFT affects consumer decision making, with mixed support found...
