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Keywords: Interactive technology
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (12): 1318–1335.
Published: 16 August 2019
...Yuri Siregar; Anthony Kent Purpose Despite the growth of digital fashion shopping, many consumers regularly visit physical fashion stores. To enable digital interactions in a physical store, many fashion brands have installed interactive technology. However, studies of consumer engagement...

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