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Keywords: Interactive window display
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (9): 802–819.
Published: 23 October 2018
... and Said, 2014). At the same time, these reviews reveal that a little research has been conducted on exterior variables, such as window displays (Oh and Petrie, 2012 ; Turley and Milliman, 2000). Affective response Interactive window display Shopping experience This exploratory study aims...
