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Keywords: Interactivity
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 990–1008.
Published: 07 October 2025
...J. Suraj; Linda D. Hollebeek; Ajay Joseph; M.A. Akhil; Ajimon George; Neda Letukytė Purpose This study investigates how social commerce interactivity can divert attention from retailer content and how online atmospherics (warm vs. cool color, fast vs. slow music) mitigate these effects via flow...
Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (6): 467–484.
Published: 04 March 2025
...Reeti Agarwal; Saeed Badghish; Muhammad Zafar Yaqub; Rudresh Pandey Purpose With technological progress, retail companies must understand how to make virtual channels and environments more interactive to enhance user engagement. In this study, we apply the stimulus-organism-response (SOR) paradigm...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (5): 629–652.
Published: 07 March 2023
... 12 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Augmented reality technology Service experience Interactivity Customer satisfaction Customer equity Customer loyalty The customer’s shopping experience has become essential...
