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Keywords: International pricing
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Journal Articles
Comparing the effectiveness of fixed and discounted prices in the US and South Korea
Available to Purchase
International Journal of Retail & Distribution Management (2004) 32 (6): 328–336.
Published: 01 June 2004
... price. These findings were robust across two discount conditions (15 percent and 20 percent off). © Emerald Group Publishing Limited 2004 International pricing National cultures Research United States of America Republic of Korea Price formats have been shown to affect how people...
