...' internationalisation in China by adopting the service ecosystems approach. Design/methodology/approach The authors carried out a case study of Italian premium wine firms from the Valpolicella area by collecting 27 semi-structured interviews with key informants that operate at the micro-, meso- and macro-levels...

...Rosa Forte; Joao Carvalho Purpose Both franchising and internationalisation are important subjects of study, but in the existent literature little attention has been given to these two topics combined. The purpose of this paper is to analyse the internationalisation through franchising, using...