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Keywords: Interpretive structural modelling
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (4): 550–576.
Published: 28 December 2020
...Ruchi Mishra Purpose The study aims to identify and analyse complex interrelationships among factors influencing omnichannel retailing adoption in Indian apparel firms. Design/methodology/approach The study applies an integrated interpretive structural modelling (ISM) and decision-making trial...
