Keywords: Latin America
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 60–76.
Published: 24 November 2025
...Ainsworth Anthony Bailey; Carolyn Bonifield; Alejandro Arias-Salazar; Juliana Villegas Purpose We assessed a relationship investment model of social Customer Relation Marketing (CRM) in Latin America. The model asserts that certain social media platform characteristics affect consumer perceptions...

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