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Keywords: Lidl
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 575–589.
Published: 22 April 2020
... label (Tesco Everyday Value) explicitly make reference to the retailer's name, for Lidl's premium (Deluxe) and standard private label (e.g. Milbona), the discounter's name is not visible. This is something this study did not control for. Practical implications Given that Lidl has opened its first US...
