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Keywords: Live streaming
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (7): 654–670.
Published: 02 May 2025
...Xi Teng; Bamini KPD Balakrishnan Purpose As live streaming commerce becomes increasingly growing in the e-retailing environment, it is crucial to explore its role in enriching and expanding the e-servicescape model within e-retailing platforms. This paper seeks to enhance and extend the online...
