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Keywords: Live streaming commerce
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (6): 585–600.
Published: 31 March 2026
...Basma Taieb; Jean-Eric Pelet; Xuemei Sun Purpose Live streaming commerce is an emerging shopping channel that facilitates real-time, two-way interaction not only between consumers and vendors, but also among consumers. This study conceptualizes Online Live Streaming Interaction (OLSI...
