... Similarities and dissimilarities were observed between the product types and countries analysed in terms of the impact of packaging cues. The findings demonstrate the global and local nature of brand cues expressed in retail packaging. Practical implications The study implies that some cues may serve...

...Danielle Marie Razalan; Marianne C. Bickle; Joohyung Park; Deborah Brosdahl Purpose The purpose of this paper is to identify the types of social responsibility actions that small local retailers implement in their local community and to explore their underlying motivations and perceived benefits...