...-if” scenarios for retail location planning. Findings The article shows the benefit of incorporating additional tourist demand within the retail planning process, highlighting the revenue uplift from tourism and how the tourist SIM offers deeper insights into local demand composition, assisting retail...

... in poverty while reducing food waste of nearby retailers. Finding the “right” location is an essential part of this retail marketing strategy. However, limited research has attempted to investigate the specific conditions of locational planning for hybrid and nonprofit retail organizations. This paper...