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Keywords: Low pay
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Journal Articles
Cognitive dissonance: The implicit explication in low‐income consumers' shopping behaviour for “low‐involvement” grocery products
Available to Purchase
International Journal of Retail & Distribution Management (2009) 37 (12): 1077–1095.
Published: 06 November 2009
... consumers as a result of a variety of factors such as their income, educational status, age, gender and ethnicity; to mention but few. Low pay Consumer behaviour Cognition Shopping Promotional methods In recent times, the significance of researching into consumers' motivations, salient...
Journal Articles
Breaking the myths on emerging consumers in retailing
Available to Purchase
International Journal of Retail & Distribution Management (2006) 34 (9): 674–687.
Published: 01 September 2006
... progress to the society. Following the work of Caplovitz the behaviour of both retailers and impoverished consumers, surfaced as a relevant topic for business scholars during the 1960s and 1970s. © Emerald Group Publishing Limited 2006 Retailing Low pay Consumer behaviour South...
Journal Articles
Why small retailers endure in Latin America
Available to Purchase
International Journal of Retail & Distribution Management (2006) 34 (9): 661–673.
Published: 01 September 2006
... enterprises Retailers Fast moving consumer goods Low pay Developing countries South America After a decade of sustained growth of the “modern” retail sector in Latin America, smaller scale retailers still supply a significant portion of fast‐moving consumer goods to the “emerging” consumer base...
