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Keywords: Low-involvement products
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (2): 167–182.
Published: 03 December 2025
... effects of decision autonomy, lack of control and information asymmetry on psychological reactance and intention to use. The research objective was addressed through two studies on subscriptions for low-involvement products in the grocery and fast-fashion industries. These sectors feature...

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