... changes in demand, an inability to cope with qualitative development and growth in supply, increasingly customised and unpredictable purchasing and consumption behaviour, have created further challenges for distribution companies. © Emerald Group Publishing Limited 2010 Italy Loyalty schemes...

... successful loyalty programs (Wise Marketer, 2006). Susan S. Fiorito can be contacted at: sfiorito@garnet.acns.fsu.edu; sfiorito@fsu.edu © Emerald Group Publishing Limited 2008 Customer satisfaction Customer loyalty Customer orientation Retailing Loyalty schemes Now, more than ever...

...Jennifer Rowley Purpose This article undertakes a case study‐based analysis of the Tesco Clubcard loyalty scheme that seeks to re‐conceptualise the role of loyalty schemes by focusing on the role of loyalty schemes in branding and brand webs. Design/methodology/approach The article takes...

...Cathy Parker; Steve Worthington Store incentivisation and reward schemes are an increasingly common aspect of UK grocery retailing with most large‐scale operators investing in such schemes. Despite their popularity many researchers have questioned whether or not store loyalty schemes do, indeed...