... et al., 2008). Italy Loyalty schemes Consumer behaviour Over the last 20 years, loyalty marketing has become an important tool in the competitive differentiation strategy of commercial distributors, where, in a context of market maturity, competitive pressure has increased...

... at: sfiorito@garnet.acns.fsu.edu; sfiorito@fsu.edu © Emerald Group Publishing Limited 2008 Customer satisfaction Customer loyalty Customer orientation Retailing Loyalty schemes Now, more than ever, retailers are being challenged to create loyalty among customers (National Retail Federation...

...Jennifer Rowley Purpose This article undertakes a case study‐based analysis of the Tesco Clubcard loyalty scheme that seeks to re‐conceptualise the role of loyalty schemes by focusing on the role of loyalty schemes in branding and brand webs. Design/methodology/approach The article takes...

...Cathy Parker; Steve Worthington Store incentivisation and reward schemes are an increasingly common aspect of UK grocery retailing with most large‐scale operators investing in such schemes. Despite their popularity many researchers have questioned whether or not store loyalty schemes do, indeed...