...Hanna Lee; Md. Rafiqul Islam Rana; Yingjiao Xu Purpose This study explores young consumers' motivations for purchasing Virtual Luxury Non-Fungible Token Wearables (VL-NFTs) from luxury brands, which are virtually crafted luxury wearables minted as blockchain-based NFTs. Specifically...

...Kelcie Slaton; Danielle Sponder Testa Purpose The aim of this study is to investigate the psychographic factors of shopping enjoyment, market mavenism and consumer innovativeness and their influence on hedonic and utilitarian values, attitudes and patronage intentions of the small concept luxury...

...Susana C. Silva; Paulo Duarte; Fabio S. Sandes; Catarina Andreia Almeida Purpose This work aims to discuss the motivators for the consumption of pre-loved luxury items and verify how these motivators interact, leading consumers to engage in behaviors that blend the characteristics of different...

... Licensed re-use rights only The purpose of this paper is to identify the realistic trade-offs young consumers make when evaluating luxury co-branding combinations based on signalling theory. Conjoint analysis was employed to evaluate the relative impact of four major attributes (i.e. brand...

... the identity motivations for purchasing luxury apparel for their pre-adolescent children. The paper shows that when shopping for luxury brands for their pre-adolescent children, mothers manage discrepancies between their “real” and “idealised” selves as well as the pushes and pulls of being a mother...

...Associate Professor Alessandro Brun and Dr Cecilia Maria Castelli; Elisa d'Avolio; Romeo Bandinelli; Margherita Pero; Rinaldo Rinaldi Purpose – The purpose of this paper is to investigate how luxury Italian fashion companies manage the replenishment process, and how they leverage supply chain (SC...

...Associate Professor Alessandro Brun and Dr Cecilia Maria Castelli; Sara Keith; Maria Silies Purpose – The term luxury and sustainability, within the fashion and textile industries are seldom seen as natural bedfellows. Recently however, the perception of luxury has begun to include a definition...

...Associate Professor Alessandro Brun and Dr Cecilia Maria Castelli; Philipp Nikolaus Kluge; Martin Fassnacht Purpose – Luxury goods manufacturers have long been hesitant to adopt the internet as a channel of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible...

... to be valued at about 5-7 per cent of the world trade. The luxury industry in Italy has been particularly hard hit and most brands nowadays are urgently looking for demand-side and supply-side strategies to track and control the phenomenon. The aim of this paper is to provide a supply chain view...

...Alessandro Brun; Chae Mi Lim; Rodney Runyan; Youn-Kyung Kim Purpose – This study aims to identify consumer segments among luxe-bargain shoppers using a fuzzy clustering method based on psychographic variables related to both luxury consumption and bargain processes and profiles the identified...

...Alessandro Brun; Marie-Eve Faust Purpose – The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its...

...Alessandro Brun; Simone Ponticelli; Valeria Mininno; Riccardo Dulmin; Davide Aloini Purpose – The paper seeks to investigate the applicability of strategic supply chain management (SCM) models in one-off luxury contexts such as the yacht industry, where durable products are manufactured...

... in the luxury fashion market. This paper aims first to define the flagship concept in terms of its key characteristics, and second to outline the academic and industry developments, thereby charting its evolution. Design/methodology/approach Research was undertaken qualitatively due to the exploratory...

...Stephen M. Wigley; Pammi Sinha; Marie‐Cécile Cervellon; Lindsey Carey; Trine Harms Purpose Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute‐couture houses digging into their archives to revive...

...John Fernie; Christopher M. Moore; Stephen A. Doyle Purpose The purpose of this paper is twofold. In its initial stages it undertakes a review of the key fashion industry‐related themes emerging from the IJRDM. Subsequently, it reflects upon these themes in the context of luxury fashion...