Keywords: Luxury brand image
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 901–916.
Published: 15 November 2013
...Alessandro Brun; Philipp Nikolaus Kluge; Jerome Alexander Königsfeld; Martin Fassnacht; Ferdinand Mitschke Purpose – The purpose of this paper is to address the on-going debate in research on how a luxury brand's image of exclusiveness and uniqueness may be preserved in the ubiquitous mass medium...

or Create an Account

Close Modal
Close Modal