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Keywords: Luxury brand image
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 901–916.
Published: 15 November 2013
...Alessandro Brun; Philipp Nikolaus Kluge; Jerome Alexander Königsfeld; Martin Fassnacht; Ferdinand Mitschke Purpose – The purpose of this paper is to address the on-going debate in research on how a luxury brand's image of exclusiveness and uniqueness may be preserved in the ubiquitous mass medium...
