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Keywords: Mall shopping
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Journal Articles
Personal values and mall shopping behaviour: The mediating role of intention among Chinese consumers
International Journal of Retail & Distribution Management (2012) 40 (4): 290–318.
Published: 23 March 2012
...Yuanfeng Cai; Randall Shannon Purpose The purpose of this paper is to identify underlying personal values that determine the mall shopping behaviour of Chinese consumers and to propose shopping intention as an additional mediator that enhances the value‐behaviour link. Design/methodology...
