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Keywords: Market coverage
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (7): 597–616.
Published: 13 July 2015
...Yun Kyung Cho Purpose – The purpose of this paper is to investigate the association of e-channel resources with market coverage of small local retailers. Design/methodology/approach – This survey-based study collects data from 147 North American florists who use web sites as e-channels...
