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Keywords: Market mavenism
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Journal Articles
Small concept luxury department stores: psychographic characteristics affecting patronage intentions
International Journal of Retail & Distribution Management (2023) 51 (6): 826–844.
Published: 27 April 2023
...Kelcie Slaton; Danielle Sponder Testa Purpose The aim of this study is to investigate the psychographic factors of shopping enjoyment, market mavenism and consumer innovativeness and their influence on hedonic and utilitarian values, attitudes and patronage intentions of the small concept luxury...
