...Sami Kajalo; Arto Lindblom Purpose – The purpose of this paper is to investigate the impact of market orientation (MO) and entrepreneurial orientation (EO) on business performance among small retailers. In particular, the goal is to understand and determine to what extent MO and EO influence firm...

...Brenda Sternquist; Ying Huang; Zhengyi Chen Purpose The purpose of this paper is to provide an investigation of market orientation of retailers in China, an emerging economy. Several predictors of Chinese retailers' market orientation are examined. Design/methodology/approach Using survey data...

... and performance. Originality/value Although there are many references in literature devoted to market orientation (MO), hardly any research has addressed before the role of MD as strategic orientation in the retailing industry – and consequently the relationship between MO and MD. Moreover, the paper...

...Enrique Bigne; Andreu Blesa This paper studies the relationships between the manufacturer's market orientation behaviours and the distributor's trust in the relationship and satisfaction with it. It also analyses the effect of the distributor's trust on his/her satisfaction. Following a review...

...Ulf Elg Existing market orientation frameworks are based mostly on studies of manufacturers. Therefore, there is a need of a modified approach that acknowledges the special conditions for retailers. A framework is presented that includes both internal and relational aspects. Inter‐firm market...

... Market orientation The paper is intended to provide insight for retail managers, as well as teachers and researchers. Our study of how ECR fits into the evolution of distribution provides a framework for both teaching and studying this function’s strategic significance in retail management...

.... Additionally, we explored what service quality cues would be most likely to attract a competitor′s customers. © MCB UP Limited 1995 Organizational performance Fitness Health Market orientation Quality USA As services proliferate, increase in complexity and face intensifying...