...Lars Hedegård Purpose This paper aims to identify marketing strategies incentivizing consumers to purchase used goods and explain how socio-material arrangements frame second-hand retail (SHR). The growing significance and professionalization of SHR underscore the pivotal role of marketing...

... research opportunities replicating the study in other regions for other retail activities and in the post pandemic context. Sustainable development perceived by the consumer Triple bottom line Image Perceived quality Loyalty Store equity Marketing Retail Sustainable development emerges...

... significant published articles between 1960 and 2016 for evaluation using SCOPUS database exclusively in the field of marketing. The journals that have published articles on purchase intention of PLBs are taken into consideration. The authors provide a holistic framework on the purchasing behaviour...

.... The authors also point out the implications of the results in the emerging context of omni-channel retailing. Originality/value – This paper provides two kinds of added value. First its explore retailers’ practice on the subject of green marketing. Second, it provides significant learnings regarding...

...Dr Anne Wiese, Associate Professor Stephan Zielke and Professor Waldemar Toporowski; Christian Fuentes Purpose – The purpose of this paper is to examine and explain what organizes the marketing of retail sustainability. Design/methodology/approach – Theoretically, this paper takes...

...Fredrik Nilsson; Magnus Fagerlund; Jonas Körner Purpose The purpose of this paper is to provide insights into, and guidance on, how to balance packaging standardisation and adaptation strategies in different markets in the fast moving consumer electronic goods (FMCEG) industry. Design...

... in current retail marketing theory, the research aims to explore how the understanding of “third place” has changed with the passage of time and to examine whether chain bookshops can be called third places. Design/methodology/approach – The methodological approach is largely qualitative, drawing upon...

... insight into the changing nature of Italian luxury fashion brand Prada. © Emerald Group Publishing Limited 2010 Fashion Marketing Brand‐management Luxury Growth European research in the area of fashion marketing and retailing is a relatively recent activity and significant research...

... the last 20 years and, within a conceptual framework, explores those lacunae in the knowledge base that require further research. © Emerald Group Publishing Limited 2010 Retail management Marketing Research work Retailing Serials The coordination of functions within the retail...

...Kutay Erdem; Ruth Ä. Schmidt Purpose This paper sets out to provide an evaluation of population characteristics and historical trends for immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this growing and important segment...

...Gary Warnaby Purpose This paper seeks to investigate the use of town centre guides as a device for the representation of urban shopping destinations. Design/methodology/approach Following a review of the relevant academic literature in the areas of cartography and place marketing, the paper...

.... The descriptive results present a profile of travel e‐shoppers in terms of demographic, geodemographic and buying patterns. The results explicitly clarified several key contributions to and implications for marketing theory and practice. Practical implications The findings will facilitate an understanding...

...L.E. Hollywood; G.A. Armstrong; M.G. Durkin Purpose Emerging consumer trends within the food industry have increased the need to create market‐oriented products. In order to do so, a future strategy focusing on consumer behaviour and segmentation should be utilised. By identifying how a consumer...

... relations Retailing Co‐operative organizations Marketing Almost inevitably, well‐established retailers with a strong domestic retail offer and customer franchise will, at some point, seek store‐based expansion outside their national borders. The assumption is generally made that what works...

... with regard to our knowledge of consumer concerns and fears about identification technology. © Emerald Group Publishing Limited 2006 Marketing Ethics Privacy Radiofrequencies Identification The use of technology to identify consumers has been discussed extensively in both the popular...

...Audrey Laing; Jo Royle Purpose The purpose of this paper is to identify current marketing initiatives undertaken by UK chain booksellers and analyses them in the context of established retailing and marketing theory. Thus, established scholarly theory is being examined in a novel research setting...

...Lynn Stevens Purpose In February 2005, Lloyd James Group conducted an analysis of the list market, which showed an 8 percent decline in commercially available lists. The purpose of this paper is to consider the implication of this modest decline in commercially available data, looking at where...

... that has a questionable impact on the efficiency and effectiveness of marketing of food and related products. The practice is called “slotting”. Slotting allowances are fees charged by food retailers to manufacturers for the right to have products in the store. While the practice is not new, it has reached...

...Gary Warnaby; David Bennison; Barry J. Davies; Howard Hughes This article investigates the interaction between urban place marketing actors with specific reference to marketing urban areas as shopping destinations – town centre managers, shopping centre managers, local authority economic...

...David Gilbert; Fiona Sumner The UK retail environment is highly complex and competitive and as such the context for marketing may require change. This research investigates current marketing practices used by retail companies in the UK and explores their correlation across four different retail...