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Keywords: Marketing practices
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (9): 702–720.
Published: 19 July 2011
...Kittichai (Tu) Watchravesringkan; Chompunuch Punyapiroje Purpose The purpose of this paper is to contribute to the understanding of hypermarket retailers' marketing efforts by exploring consumers' attitudes toward marketing practices (CATMPs) of three retailers (Tesco‐Lotus, Big C, and Carrefour...
