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Keywords: Mass retail
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Journal Articles
Discourse and institutional change in mass retail – the case of an institutional entrepreneur in France: The weblog of Leclerc
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (1): 61–79.
Published: 28 January 2013
...Karim Messeghem; Marie-Pierre Fourquet-Courbet Purpose – Mass retail in France, as an organizational field, experienced an institutional change when the Dutreil Law was promulgated on August 2, 2005. This new text is the result of a long process through which different groups of opposing logics...
