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Keywords: Maximizers
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 555–574.
Published: 28 April 2020
... or two decision aids at a time, no study has compared the efficacy of multiple decision aids simultaneously. Also, very few studies have looked at the use of decision aids for consumers with maximizing and satisficing tendencies. Hence, this study aims to understand the preferences of maximizers...
