Keywords: Maximizers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 555–574.
Published: 28 April 2020
... or two decision aids at a time, no study has compared the efficacy of multiple decision aids simultaneously. Also, very few studies have looked at the use of decision aids for consumers with maximizing and satisficing tendencies. Hence, this study aims to understand the preferences of maximizers...

or Create an Account

Close Modal
Close Modal