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Journal Articles
International Journal of Retail & Distribution Management (2005) 33 (10): 701–715.
Published: 01 October 2005
... when buying fresh beef (Hornibrook and Fearne, 2001, 2003). Supermarkets Brand names Risk assessment Meat Ireland For supermarkets in the UK and the Republic of Ireland, the strategic importance of own label or retail brands is crucial. In addition to the commercial advantages accruing...
