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Keywords: Metaphors
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Journal Articles
International Journal of Retail & Distribution Management (2008) 36 (4): 300–322.
Published: 28 March 2008
...Ayman El‐Amir; Steve Burt Purpose The purpose of this paper is first, to explore the role of institutional theory constructs in a case of international retail divestment. Second, to examine the potential of constructed metaphors as a means of analyzing and communicating the findings of managerial...
