Keywords: Metaverse retailing
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 970–989.
Published: 12 September 2025
...Woo Bin Kim; Ha Kyung Lee Purpose This study applies the concept of virtuality to metaverse retail settings to elucidate how shopping experiences in virtual environments characterized by high virtuality (vs low virtuality), featuring unrealistic and imaginative spatial elements, can bolster...

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