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Keywords: Metaverse-empowered retail channel
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (6): 467–484.
Published: 04 March 2025
... engagement mediates the relationship between the interactivity and continuous usage intention of the metaverse-empowered retail channels. Technological literacy affects immersive technology self-efficacy as users can interact with digital spaces and participate cognitively in metaverse environments...
