Keywords: Method
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (6): 561–574.
Published: 08 June 2015
... of peer-reviewed studies using eye-tracking methods investigated the reading process by following eye movements (see Rayner, 1998 , for a 20-year review of this subject). In consumer research, the peer-reviewed studies are sparse (see Wedel and Pieters, 2008 , for the most comprehensive consumer...

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