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Keywords: Micro-segmentation
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (5): 571–588.
Published: 03 June 2019
... 2018 31 07 2018 28 01 2019 29 01 2019 07 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Shopping malls Millennials Retailing Life cycle Cohorts Micro-segmentation Consumer segmentation in retail continues...
