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Keywords: Migration
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Journal Articles
Adding store to web: migration and synergy effects in multi-channel retailing
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International Journal of Retail & Distribution Management (2016) 44 (6): 658–674.
Published: 13 June 2016
..., in the long run migration turns into a synergy effect; different channels tend to interact with and reinforce each other as customer touch points of the same retailer, in an omni-channel perspective. Originality/value – The paper herein presents various original elements concerning types of available...
