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Keywords: Mobile apps
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 875–898.
Published: 07 June 2021
... in the Augmented Reality in Retail Model (ARiR Model). Design/methodology/approach This study is based on an online questionnaire responded to by 284 makeup-using women from Nicaragua and the USA. It is based on an AR mobile app used to shop in retail stores. Partial least squares-structural equation modelling...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (10): 1430–1446.
Published: 07 April 2021
... new user while using and placing orders through theses apps. Major contribution of this study is the empirical analysis of psychological and technological attributes on customer's conversion towards food ordering app. Mobile apps Psychological attributes Technological attribute Customer...
Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (8): 759–774.
Published: 05 August 2014
... and advertising managers may have suspected that Apple iOS users are more receptive to retail mobile apps, this study provides empirical support for the proposition. In addition, the moderating effect of recency of visit suggests that in-store promotions may be effective in increasing usage of the retailer's...

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