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Keywords: Mobile communication systems
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Journal Articles
Customer preferred channel attributes in multi‐channel electronic banking
Available to Purchase
International Journal of Retail & Distribution Management (2007) 35 (5): 393–412.
Published: 01 May 2007
... sector and especially in banking. The results contribute information for banks' marketing actions and provide indications to device producers of the need for a more diversified supply of devices for diverse consumer groups. Consumer behaviour Internet Mobile communication systems Virtual banking...
