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Keywords: Mobile retailing
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (4): 425–442.
Published: 12 March 2024
.... Mobile retail applications (APPs) have been used by numerous retailers to reach their customers. Nonetheless, it has yet to be determined (1) whether store attachment can facilitate (or impede) the adoption of mobile retail APPs and (2) whether store-loyal customers will continue visiting offline stores...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 76–99.
Published: 25 June 2021
...Timmy H. Tseng; Crystal T. Lee; Hsiao-Ting Huang; Wei Hao Yang Purpose Due to fierce competition in the mobile retailing market, it is desirable to identify the success factors driving consumers to reuse a mobile shopping application. This research intends to develop a model for mobile shopping...
