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Keywords: Mobile shopping apps
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Journal Articles
Success factors driving consumer reuse intention of mobile shopping application channel
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (1): 76–99.
Published: 25 June 2021
.... Findings The results indicate the validity of the ESS model in predicting consumers' reuse intention of mobile shopping apps where three quality dimensions of system, information and service facilitate both perceived value and user satisfaction, which in turn generates reuse intention. Furthermore...
