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Keywords: Monetary value
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Journal Articles
The emotional side of price: reference price as a decision maker in consumer purchase
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (7-8): 771–785.
Published: 08 August 2024
... 2023 13 09 2023 20 09 2023 26 04 2024 27 04 2024 25 06 2024 17 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Reference price Emotional value Monetary value Social value Willingness to buy...
