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Keywords: Multi-channel retail
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Journal Articles
KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study
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International Journal of Retail & Distribution Management (2020) 48 (1): 35–52.
Published: 25 September 2019
...Gregory Bressolles; Gerald Lang Purpose The purpose of this paper is to expand existing research on fulfillment systems for multi-channel retailers by combining analysis of customer expectation (CE) with economic performance (EP) aspects. Design/methodology/approach This exploratory study...
