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Keywords: Multi-channel retailer
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1205–1220.
Published: 22 March 2022
...-channel retailer Online and offline Game theory Intuitively, determining the different attributes to emphasize in different channels may be the optimal strategy. That is, the optimal strategy is to highlight the experiential attribute in offline channel and searchable attribute in online channel...
Includes: Supplementary data
