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Keywords: Multi-channel retailers
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (7-8): 801–816.
Published: 30 July 2024
.... Practical implications The research outcome helps the multi-channel retailers to identify the digital platforms to find greater opportunity for customer engagement. Originality/value The study augments the body of literature on WI by exploring the interplay of PDB, RFDB and WI, which will help retail...
