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Keywords: Multi-level regression
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Journal Articles
Private labels importance across different store loyalty stages: a multilevel approach
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (1): 71–89.
Published: 09 January 2017
... and behavioural store loyalty. Design/methodology/approach Data were collected through a questionnaire (online survey) run in Portugal (n=469). Multi-level regressions were run to estimate the different loyalty models (base and full models) on each loyalty stage. Findings Results stress...
