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Keywords: Multimodality
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (5): 501–515.
Published: 10 April 2020
...Erhard Lick; Angela Bargenda; Dhoha Trabelsi Purpose The article seeks to enrich the body of research on store atmospherics by identifying how storefront window design impacts store entry decisions. An innovative multimodal design approach is presented, considering both visual and verbal...
