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Keywords: Multinational companies
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (9): 702–720.
Published: 19 July 2011
... purchasing products/services and patronizing retailers. Marketing practices Multinational companies Hypermarkets Cross‐group comparison Thailand Consumer behaviour Despite fierce competition, economic turmoil, and changing consumer demand, the international retail market expansion of big‐box...
Journal Articles
International Journal of Retail & Distribution Management (2005) 33 (1): 23–48.
Published: 01 January 2005
... Emerald Group Publishing Limited 2005 Learning International business Retailers Multinational companies International retailers frequently emphasise the cognitive aspects of the retail internationalisation process. Examples of this abound but include Tesco's utilisation of embedded...
