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Keywords: Multinomial logistic regression
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (1): 103–123.
Published: 27 September 2022
... decisions are made under specific game competition. Design/methodology/approach Questionnaire survey based on central composite experiment design was utilized to obtain primary data. The model for customer channel preferences and WTP was then built by using multinomial logistic regression...
