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Keywords: Multisensory experience
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (8): 975–990.
Published: 19 January 2023
... of food items in online menus and the mechanism by which visual aesthetics engage consumers in multisensory experiences and influence purchase intention when they use online food delivery services through a mobile app. To examine the role of visual aesthetics in food presentation, we focused...
