Keywords: Narrative
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 84–98.
Published: 06 May 2026
...Cecilia Cassinger; Ola Thufvesson; Carin Valentin Rehncrona Purpose This article conceptualizes retail unsafety as a narratively negotiated experience. It investigates how retail stakeholders face experiences of unsafety in vulnerable retailscapes marked by high crime rates and insecurity...
Includes: Supplementary data
Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (6): 545–559.
Published: 20 June 2018
... from a finer grained conceptualization with which to examine sales communication. The proposed research should get sales practitioners a clearer understanding of using stories and metaphors in sales encounters. Narrative Services Storytelling Personal selling Tropes Metaphors...
Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (10-11): 1051–1064.
Published: 06 October 2015
..., weave and stitch are utilised to create beautiful, original textiles from discarded waste. By collaborating with local mills, designers provide solutions to something that could be perceived as a problem. Originality/value – The embedded narrative within these layered textiles provides an original...

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