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Keywords: National brands
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (5): 549–564.
Published: 16 May 2024
...Maryam Tofighi; Bianca Grohmann Purpose This research examines the effects of physical proximity (close vs distant) of retailers’ private label brands (PLBs) relative to national brands (NBs) and brand display orientation (horizontal [brands occupy the same shelf] vs vertical [brands occupy...
Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 575–589.
Published: 22 April 2020
... (social risk) × 3 (brand type) × 2 (retailer type) between-subjects design (n = 309; UK) experiment employing a Qualtrics online panel in the UK. Findings The study shows that while premium private labels (PPLs) are on par with national brands, discounter's PPLs outperform mainstream...
Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (9): 815–830.
Published: 14 September 2015
...John L Stanton; James Wiley; Neal H Hooker; Ekaterina Salnikova Purpose – The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring...
